DESIGN
MODERN DESIGN
A clearer, more current digital presence for your business.
01 — WEBSITE REDESIGN
A STRONGER
WEBSITE
FOR A BIGGER
FUTURE.
Your website may have worked for where your business was. We redesign it for where your business is going.
Kapital 7 transforms outdated websites into modern digital experiences with clearer positioning, stronger user journeys and a better foundation for business growth.
BEFORE
AFTER
KAPITAL 7 MEDIA
HOME
SERVICES
WORK
CONTACT
WEBSITE REDESIGN
STRONGER
STRONGER
WEBSITES
FOR AMBITIOUS
BUSINESSES.
7
K7
REDESIGNED
STRONGER
EXPLORE →
STRONGER
ON EVERY
SCREEN.
EXPLORE →
01
THE OBJECTIVE
FROM OUTDATED
TO OUTSTANDING.
TO OUTSTANDING.
POSITIONING
CLEARER MESSAGING
Communicate what you do and why it matters more effectively.
EXPERIENCE
BETTER PERFORMANCE
A faster, more reliable experience across modern devices.
BUSINESS
MORE OPPORTUNITY
Create clearer pathways for visitors to enquire, book or take action.
WEBSITE REDESIGN / KAPITAL 7 MEDIA
DON'T JUST CHANGE
HOW YOUR WEBSITE LOOKS.
FOR YOUR BUSINESS.
02 — WHEN IT'S TIME TO REDESIGN
YOUR WEBSITE
COULD BE
HOLDING YOUR
BUSINESS BACK.
Your business may have moved forward. Has your website moved with it?
An older website can create the wrong impression, make information difficult to find and add unnecessary friction between a visitor and the next step you want them to take.
A redesign is an opportunity to rethink more than the appearance. It is a chance to improve the entire digital experience.
7
OLD WEBSITE
NEW EXPECTATIONS
THE DIGITAL GAP
YOUR BUSINESS
YOUR BUSINESS
CHANGED.
YOUR WEBSITE
DIDN'T.
That gap can affect how people perceive, understand and interact with your business.
Businesses evolve. Services change. Audiences change. Technology changes. Customer expectations change. A website that has not evolved alongside the business can quickly become a limitation.
THEN
NOW
FOUR COMMON WARNING SIGNS
DOES YOUR WEBSITE
DOES YOUR WEBSITE
FEEL LIKE THIS?
01
FIRST IMPRESSION
OUTDATED
DESIGN.
The website no longer reflects the quality, professionalism or direction of the business behind it.
PERCEPTION
01
02
MOBILE EXPERIENCE
NOT MOBILE
FRIENDLY.
Pages may feel cramped, difficult to navigate or inconvenient to use on smaller screens.
EXPERIENCE
02
03
TECHNOLOGY
POOR
PERFORMANCE.
Heavy pages, outdated technology or unnecessary complexity can create a slower and less effective experience.
PERFORMANCE
03
04
BUSINESS RESULTS
LOW
ENQUIRIES.
Visitors arrive, but the website does not make the next step clear enough or compelling enough to act.
OPPORTUNITY
04
REDESIGN WITH PURPOSE
A REDESIGN
A REDESIGN
SHOULDN'T BE
JUST COSMETIC.
Changing the colours, fonts and photographs is not enough if the underlying experience still does not work.
We look at the bigger picture — positioning, content, navigation, user journeys, calls to action, technology and the role the website needs to play in the business.
COMPANY
REDESIGN
→
KAPITAL 7
REIMAGINED DIGITAL EXPERIENCE
CLEARER.
STRONGER.
BETTER.
7
LOOK BEYOND THE HOMEPAGE
WHAT ACTUALLY
WHAT ACTUALLY
NEEDS TO
CHANGE?
A redesign can involve much more than refreshing the visual style.
POSITIONING
MESSAGING
Make it clearer what you do, who you serve and why people should choose your business.
→
STRUCTURE
NAVIGATION
Make important information easier to find and journeys easier to understand.
→
EXPERIENCE
USER JOURNEYS
Create clearer paths from landing on the website to taking meaningful action.
→
CONTENT
PAGE CONTENT
Reorganise, rewrite or expand content around what users actually need to know.
→
DESIGN
VISUAL SYSTEM
Bring typography, imagery, layout and visual hierarchy up to date.
→
BUSINESS
CALLS TO ACTION
Make it easier for visitors to enquire, contact, book, purchase or take the next step.
→
BUSINESS EVOLUTION
MAYBE THE
MAYBE THE
WEBSITE ISN'T
BAD.
YOU'VE JUST OUTGROWN IT.
BUSINESS
→
SERVICES
→
CUSTOMERS
→
WEBSITE
THE REAL ISSUE
THE WEBSITE
THE WEBSITE
IS PART OF
THE BUSINESS.
When the website becomes difficult to use, difficult to manage or disconnected from the organisation's current positioning, it can create friction throughout the digital experience.
IMPRESSION
ENQUIRIES
LANDING
EXPERIENCE
DELIVERY
OPPORTUNITY
02
TIME FOR A BETTER WEBSITE?
IF YOUR BUSINESS
IF YOUR BUSINESS
HAS MOVED FORWARD,
YOUR WEBSITE
SHOULD TOO.
Redesign around the business you are building now — not the business you were when the original website launched.
02
WEBSITE REDESIGN / KAPITAL 7 MEDIA
DON'T PATCH AN
DISCUSS YOUR REDESIGN
→
DON'T PATCH AN
OUTDATED EXPERIENCE.
RETHINK IT.
03 — OUR REDESIGN APPROACH
WE DON'T JUST
REDESIGN THE
WEBSITE.
WE RETHINK IT.
MORE THAN A VISUAL REFRESH
A successful redesign starts by understanding what is working, what is not and what the website needs to do differently.
We look at the website through the lens of your business, your audience and the actions you want visitors to take — then rebuild the experience around those priorities.
DISCUSS YOUR REDESIGN →
01
UNDERSTAND
AUDIT THE
CURRENT SITE.
Review the existing structure, content, user experience, design, functionality and overall digital presence.
WHAT DO WE HAVE?
01
02
DEFINE
DEFINE THE
OBJECTIVES.
Clarify what the redesigned website needs to communicate, support and help the business achieve.
WHAT MUST CHANGE?
02
03
RETHINK
REBUILD THE
EXPERIENCE.
Rethink navigation, page structure, messaging and user journeys around today's business and audience.
HOW SHOULD IT WORK?
03
04
TRANSFORM
REDESIGN &
DEVELOP.
Turn the new strategy into a modern, responsive and more capable website ready for the next stage of growth.
BUILD WHAT'S NEXT
04
START WITH WHAT EXISTS
BEFORE WE
BEFORE WE
CHANGE IT,
WE LOOK AT
WHY.
The current website provides valuable clues about what the new website needs to do better.
Instead of replacing everything automatically, we identify what should be retained, improved, reorganised, rewritten or removed.
CURRENT WEBSITE
REDESIGN REVIEW
AUDIT
UX
USEREXPERIENCE
CO
CONTENT &MESSAGING
DE
DESIGN &POSITIONING
BUSINESS BEFORE DESIGN
THE NEW WEBSITE
THE NEW WEBSITE
NEEDS A REASON.
Before deciding what the redesigned website should look like, we define what it needs to accomplish.
WHO ARE WE
TRYING TO REACH?
WHAT DO THEY
NEED TO KNOW?
WHAT SHOULD
THEY DO NEXT?
WHAT SHOULD THE
WEBSITE SUPPORT?
INFORMATION ARCHITECTURE
MAKE IT
MAKE IT
EASIER TO
FIND WHAT
MATTERS.
A redesign gives us the opportunity to simplify the website structure and create clearer pathways through the content.
START
HOME
THE TRANSFORMATION
KEEP WHAT WORKS.
KEEP WHAT WORKS.
CHANGE WHAT DOESN'T.
BUILD WHAT'S MISSING.
BEFORE
CURRENT WEBSITE
KAPITAL 7
7
REDESIGN
→
AFTER
REDESIGNED WEBSITE
THE REDESIGN IS CONNECTED
SIX PARTS.
SIX PARTS.
ONE BETTER
EXPERIENCE.
POSITIONING
Align the website more closely with the business you are today.
MESSAGING
Make your value, services and key information easier to understand.
NAVIGATION
Organise information around clearer and more intuitive user journeys.
EXPERIENCE
Create a modern visual system with stronger hierarchy and usability.
FOUNDATION
Reassess the technology and functionality needed to support the new website.
ACTION
Create clearer opportunities for visitors to enquire, book, buy or contact you.
03
THE KAPITAL 7 REDESIGN APPROACH
DON'T REDESIGN
DON'T REDESIGN
A WEBSITE JUST
TO MAKE IT
LOOK NEW.
Redesign it to make the experience clearer, the positioning stronger and the website more useful to the business behind it.
03
READY TO RETHINK YOUR WEBSITE?
START WITH
THE STRATEGY.
THEN REDESIGN.
Tell us what has changed in your business and what your current website is no longer doing well.
DISCUSS YOUR REDESIGN →04 — WHAT WE REDESIGN
EVERY PART
OF THE WEBSITE
NEEDS TO
WORK TOGETHER.
COMPLETE WEBSITE REDESIGN
A stronger website is not created by changing one page, one colour or one headline.
We look across the entire digital experience — from positioning and content to navigation, mobile usability, functionality and the technology supporting the website.
DISCUSS YOUR WEBSITE →
01
POSITIONING
BRAND &
POSITIONING.
Bring the website into line with how your business wants to be seen today — not how it looked years ago.
HOW YOU'RE PERCEIVED
01
02
CONTENT
CONTENT &
MESSAGING.
Reorganise and refine the information visitors need to understand your business, services and value.
WHAT YOU COMMUNICATE
02
03
EXPERIENCE
UX & USER
JOURNEYS.
Create clearer routes through the website so visitors can find what matters and know what to do next.
HOW PEOPLE MOVE
03
04
DESIGN
VISUAL
DESIGN.
Develop a more distinctive, contemporary visual system built around clarity, credibility and your brand.
HOW IT LOOKS & FEELS
04
05
MOBILE
RESPONSIVE
EXPERIENCE.
Rethink layouts and interactions so the website works naturally across desktop, tablet and mobile screens.
EVERY SCREEN
05
06
TECHNOLOGY
DEVELOPMENT &
TECHNOLOGY.
Reassess the technical foundation, functionality and integrations needed for the redesigned website.
WHAT POWERS IT
06
ONE CONNECTED EXPERIENCE
A WEBSITE
A WEBSITE
IS A SYSTEM.
Each part influences the next.
Strong design cannot compensate for unclear messaging. Good content cannot fix confusing navigation. Better technology alone cannot create a better customer journey.
The strongest redesigns bring strategy, content, design, experience and technology together.
KAPITAL 7
7
WEBSITE
EXPERIENCE
EXPERIENCE
01
STRATEGY
02
CONTENT
03
DESIGN
04
UX
05
TECHNOLOGY
06
GROWTH
BEYOND THE HOMEPAGE
DON'T JUST
DON'T JUST
REDESIGN THE
HOMEPAGE.
The experience should remain consistent wherever someone enters the website.
HOME
01
SERVICES
02
ABOUT
03
CONTACT
04
CONTENT MATTERS
SOMETIMES
SOMETIMES
THE PROBLEM
ISN'T DESIGN.
IT'S THE MESSAGE.
A redesign creates the opportunity to rethink how your business explains itself, presents its services and guides visitors toward the information they need.
BEFORE
TOO MUCH INFORMATION
→
AFTER
CLEARER COMMUNICATION
ONE CLEAR
MESSAGE.
Supporting information where the visitor needs it.
NEXT STEP →
DESKTOP EXPERIENCE
YOUR
YOUR
BUSINESS.
REIMAGINED.
7
MOBILE
CLEAR.
CLEAR.
FAST.
FOCUSED.
START →
7
DESIGNED FOR EVERY SCREEN
MOBILE ISN'T
01
CLEAR NAVIGATION
02
READABLE CONTENT
03
FOCUSED ACTIONS
04
RESPONSIVE LAYOUTS
MOBILE ISN'T
THE SMALLER
VERSION.
IT'S THE EXPERIENCE.
The mobile experience needs the same strategic attention as desktop.
Navigation, content hierarchy, calls to action, forms, images and interactions should all be considered for the way people actually use smaller screens.
MORE CAPABLE
A REDESIGN CAN
A REDESIGN CAN
CHANGE WHAT THE
WEBSITE DOES.
As the business changes, the website may need capabilities that were never part of the original build.
LEAD
GENERATION
RESOURCE
CENTRES
CRM &
INTEGRATIONS
BOOKINGS &
PAYMENTS
ADVANCED
SEARCH
YOUR
REQUIREMENTS
REDESIGN DOESN'T MEAN STARTING BLINDLY
KEEP.
KEEP.
IMPROVE.
REPLACE.
The goal is not change for the sake of change. The goal is a stronger website.
01
KEEP
WHAT STILL
WORKS.
Strong content, useful functionality and valuable existing assets do not need to disappear simply because the website is being redesigned.
02
IMPROVE
WHAT COULD
WORK BETTER.
Refine the areas that have value but need clearer structure, stronger presentation or a better experience.
03
REPLACE
WHAT HOLDS
YOU BACK.
Replace outdated structures, technology or experiences that no longer support where the business needs to go.
04
WEBSITE REDESIGN / KAPITAL 7 MEDIA
CHANGE THE
CHANGE THE
EXPERIENCE.
NOT JUST THE
APPEARANCE.
Redesign the website as one connected digital experience — strategy, content, design, technology and business purpose working together.
05 — THE REDESIGN PROCESS
FROM THE
OLD WEBSITE
TO WHAT'S NEXT.
A STRUCTURED REDESIGN PROCESS
Website redesign should be a planned transformation — not a cosmetic exercise.
We move from understanding the current website to defining the strategy, restructuring the experience, redesigning the interface and developing the new digital platform.
01
DISCOVER
REVIEW THE
REVIEW THE
CURRENT WEBSITE.
We begin by understanding the existing website, the business behind it and the reasons a redesign is needed.
01
02
STRATEGY
DEFINE WHAT
DEFINE WHAT
NEEDS TO CHANGE.
We establish the objectives, audiences, positioning and actions the redesigned website needs to support.
02
03
STRUCTURE
RETHINK THE
RETHINK THE
USER JOURNEY.
Navigation, page hierarchy and content pathways are reorganised around how visitors need to use the website.
03
04
CONTENT
REFINE THE
REFINE THE
MESSAGE.
Existing content is reorganised and, where required, rewritten or expanded to communicate the business more clearly.
04
05
DESIGN
CREATE THE
CREATE THE
NEW EXPERIENCE.
The new visual direction is developed around the brand, content hierarchy, usability and business positioning.
05
06
DEVELOP & LAUNCH
BUILD.
BUILD.
TEST.
GO LIVE.
The approved experience is developed, reviewed across relevant screen sizes and prepared for launch.
06
ONE CONNECTED PROCESS
EVERY STEP
EVERY STEP
INFORMS THE
NEXT.
Strategy gives structure direction. Structure gives content context. Content gives design purpose. Design gives development clarity.
01 — DISCOVERY
FIRST,
FIRST,
UNDERSTAND
WHAT EXISTS.
Before deciding where the website should go, we need to understand where it is now.
The discovery stage looks at the existing website in the context of the current business, its audiences, its digital priorities and where the experience may be falling short.
WHAT HAS CHANGED?
Services, markets, audiences, positioning and business priorities.
WHAT STILL WORKS?
Existing content, functionality and assets worth carrying forward.
WHAT CREATES FRICTION?
Navigation, usability, messaging and unclear visitor pathways.
WHAT'S NEEDED NEXT?
New capabilities, stronger positioning and room for future growth.
02 — STRATEGY
GIVE THE
GIVE THE
REDESIGN A
PURPOSE.
The redesign should solve business and user problems — not simply replace one visual style with another.
We define the role of the website, who it needs to serve and what successful visitor journeys should look like before moving into design.
REDESIGN
7
WEBSITE
STRATEGY
STRATEGY
03 — STRUCTURE
ORGANISE THE
ORGANISE THE
WEBSITE AROUND
THE USER.
A website can contain all the right information and still be difficult to use. The redesign process creates an opportunity to simplify how that information is organised.
START
HOME
LESS FRICTION
CLEARER PATHWAYS
BETTER EXPERIENCE
04 — CONTENT
SAY LESS
SAY LESS
WHEN LESS
SAYS IT BETTER.
BEFORE
UNCLEAR
TOO MUCH
INFORMATION.
Important messages compete with secondary information.
→
AFTER
FOCUSED
ONE STRONG
MESSAGE.
Clear value. Clear hierarchy. Clear next step.
TAKE THE NEXT STEP →
K7
ABOUT
SERVICES
WORK
CONTACT
NEW DIGITAL EXPERIENCE
YOUR BUSINESS.
YOUR BUSINESS.
REIMAGINED.
Clearer positioning. Stronger experience. Better digital foundation.
7
MOBILE
DESIGNED
7
DESIGNED
FOR EVERY
SCREEN.
7
05 — DESIGN
TURN THE
01
VISUAL DIRECTION
02
PAGE HIERARCHY
03
RESPONSIVE EXPERIENCE
04
CALLS TO ACTION
TURN THE
STRATEGY INTO
AN EXPERIENCE.
Design gives the new strategy a visual language and creates hierarchy around the content.
The objective is not simply to make the website look newer. It is to make the business easier to understand, easier to navigate and more confidently presented.
06 — DEVELOPMENT & LAUNCH
BUILD IT.
BUILD IT.
TEST IT.
LAUNCH IT.
Once the redesigned experience is approved, it moves into development, testing and preparation for launch.
WEBSITE
DEVELOPMENT
Develop the approved layouts, functionality and responsive website experience.
RESPONSIVE
TESTING
Review the website across relevant screen sizes and common visitor journeys.
CONTENT &
FINAL CHECKS
Finalise content, links, forms and key website elements before the new site goes live.
WEBSITE
LAUNCH
Move from the existing website to the redesigned digital experience.
A CONTROLLED TRANSITION
REDESIGN
REDESIGN
DOESN'T MEAN
THROWING
EVERYTHING AWAY.
Existing content and functionality can be assessed and carried forward where they still support the new website.
CURRENT WEBSITE
01
CONTENT
02
IMAGES
03
FUNCTIONALITY
04
DATA
7
REVIEW
REFINE
REBUILD →
REFINE
REBUILD →
REDESIGNED WEBSITE
01
REFINED CONTENT
02
STRONGER VISUALS
03
BETTER EXPERIENCE
04
NEW FOUNDATION
05
THE KAPITAL 7 REDESIGN PROCESS
NOT A
NOT A
QUICK FIX.
A BETTER
DIRECTION.
A considered redesign connects where your website is today with where your business needs its digital presence to go next.
05
NEXT — BUILT FOR BETTER PERFORMANCE
A BETTER WEBSITE
START YOUR REDESIGN
→
A BETTER WEBSITE
SHOULD DO MORE
THAN LOOK BETTER.
06 — BUILT FOR BETTER PERFORMANCE
A BETTER
WEBSITE SHOULD
PERFORM BETTER.
BEYOND THE VISUAL REDESIGN
A successful redesign is not only about changing how your website looks.
It is an opportunity to improve how the website loads, works across devices, supports search visibility, captures enquiries and gives your business a stronger digital foundation.
01
PERFORMANCE
FASTER
EXPERIENCES.
A redesigned website should be built with performance in mind, reducing unnecessary friction between the visitor and the content.
LEANER PAGES
SMARTER ASSETS
BETTER DELIVERY
02
RESPONSIVE
7
7
BUILT FOR
EVERY SCREEN.
Desktop, tablet and mobile experiences are considered as part of the redesign rather than treated as an afterthought.
DESKTOP
TABLET
MOBILE
03
SEARCH
WEBSITE
YOUR BUSINESS
STRONGER
SEO FOUNDATIONS.
Structure, page hierarchy, content and technical foundations can be improved to better support organic search visibility.
STRUCTURE
CONTENT
TECHNICAL SEO
04
CONVERSION
→
CLEARER PATHS
TO ACTION.
Calls to action and visitor journeys are positioned more deliberately to help turn interest into enquiries, bookings or sales.
ENQUIRIES
BOOKINGS
SALES
THE GOAL
NOT JUST
NOT JUST
A NEW LOOK.
A STRONGER
WEBSITE.
Design gets attention. Performance helps turn that attention into action.
The redesigned website brings visual design, user experience, content, technology and business objectives together as one connected digital experience.
THE DIGITAL FOUNDATION
BUILT FOR
BUILT FOR
TODAY.
READY FOR
WHAT'S NEXT.
Your redesigned website should give the business room to evolve.
The right technical foundation makes it easier to manage content, connect useful tools and extend the website as new business requirements emerge.
01
CONTENT
EASIER
MANAGEMENT
A practical content management environment that makes routine website updates easier.
02
INTEGRATIONS
CONNECTED
SYSTEMS
Connect forms, booking tools, marketing platforms, analytics and other business systems.
03
MEASUREMENT
ANALYTICS &
TRACKING
Create a foundation for measuring website activity and understanding how visitors interact with the site.
04
FUTURE
ROOM TO
GROW
Build a website that can support additional content, functionality and digital initiatives over time.
THE DIFFERENCE
FROM DIGITAL
FROM DIGITAL
FRICTION TO
DIGITAL MOMENTUM.
BEFORE
THE OLD WEBSITE
- 01 OUTDATED DESIGN
- 02 UNCLEAR MESSAGING
- 03 DIFFICULT NAVIGATION
- 04 WEAK MOBILE EXPERIENCE
- 05 LIMITED CONVERSION PATHS
- 06 DIFFICULT TO EVOLVE
7
WEBSITEREDESIGN →
AFTER
THE REDESIGNED WEBSITE
- 01 MODERN VISUAL EXPERIENCE
- 02 CLEARER POSITIONING
- 03 INTUITIVE USER JOURNEYS
- 04 RESPONSIVE EXPERIENCE
- 05 STRONGER CALLS TO ACTION
- 06 BETTER DIGITAL FOUNDATION
REDESIGN WITH CONTINUITY
CHANGE THE
CHANGE THE
WEBSITE.
NOT THE
MOMENTUM.
A redesign should consider what already exists before the new website replaces it.
Existing page structures, important content and URLs can be reviewed during the redesign so the transition to the new website is handled deliberately.
EXISTING
/about-us
/our-services
/projects
/contact-us
7
→
REVIEW
MAP
TRANSITION
MAP
TRANSITION
REDESIGNED
/about
/services
/work
/contact
06
NEXT — SELECTED REDESIGN WORK
SEE HOW STRONGER
VIEW OUR WORK
→
SEE HOW STRONGER
DIGITAL THINKING
BECOMES REAL WORK.
07 — SELECTED WORK
WEBSITES
REDESIGNED
FOR WHAT'S NEXT.
SELECTED KAPITAL 7 PROJECTS
A redesign should move the digital presence forward — visually, strategically and technically.
Our work brings together stronger positioning, clearer content, considered user journeys and modern digital experiences designed around the needs of each business.
01
LUXURY PUBLISHING / EDITORIAL
LUXUORI
A premium digital publishing experience designed around luxury, editorial impact and visual storytelling.
The website brings together high-impact imagery, strong editorial hierarchy and a refined digital identity across travel, property, automotive, fashion, watches and lifestyle.
VISIT WEBSITE ↗
luxuori.com
01
LUXUORI
02
LUXURY REAL ESTATE
TELDMANN
A more focused digital presence for independent luxury property buyer representation in Barbados.
The website is structured around authority, discretion and buyer representation, creating a clearer distinction between TELDMANN and traditional property sales businesses.
VISIT WEBSITE ↗
teldmann.com
02
TELDMANN
03
TOURISM / HOSPITALITY MARKETING
THE 7O
A bold agency website built to communicate tourism marketing expertise with greater clarity and impact.
The digital experience combines strong typography, high-impact imagery and clear service positioning across strategy, performance media, technology, content, travel trade and destination marketing.
VISIT WEBSITE ↗
the7o.com
03
THE 7O
04
LUXURY LIFESTYLE PUBLISHING
SOMMERLZ
A sophisticated editorial platform created for a highly selective luxury lifestyle audience.
The design balances premium imagery with editorial structure, giving stories, brand partnerships and advertising opportunities room to feel considered rather than crowded.
VISIT WEBSITE ↗
sommerlz.com
04
SOMMERLZ
THE REDESIGN DIFFERENCE
WHAT CHANGES
WHAT CHANGES
WHEN THE WEBSITE
IS RETHOUGHT.
CLEARER
FIRST IMPRESSION
Visitors should understand the business and its value more quickly.
BETTER
USER JOURNEYS
Information is organised around the way visitors actually use the website.
STRONGER
VISUAL PRESENCE
A more contemporary digital identity better aligned with the business today.
CLEARER
NEXT STEPS
Calls to action are placed more deliberately throughout the experience.
BETTER
RESPONSIVE UX
The experience is designed to work across desktop, tablet and mobile.
STRONGER
FOUNDATION
The new website gives the business more room to evolve digitally.
07
THE KAPITAL 7 APPROACH
WE DON'T
WE DON'T
REDESIGN
WEBSITES JUST
TO MAKE THEM
LOOK NEW.
We rethink how the website represents the business, communicates its value and supports the next stage of its digital presence.
07
NEXT — WHY REDESIGN WITH KAPITAL 7
DESIGN IS PART
DISCUSS YOUR REDESIGN
→
DESIGN IS PART
OF IT. THE THINKING
BEHIND IT IS WHAT MATTERS.
08 — WHY KAPITAL 7
MORE THAN
A WEBSITE
REDESIGN.
STRATEGY BEFORE DECORATION
We approach redesign as a business, brand and digital challenge — not simply a visual one.
Kapital 7 looks beyond the surface of your existing website to understand what the business needs the new digital experience to communicate, support and make easier.
DISCUSS YOUR REDESIGN →
01
BUSINESS FIRST
WE START WITH
THE BUSINESS.
Before thinking about colours, layouts or animation, we consider what the business needs the website to achieve and communicate.
02
STRATEGIC THINKING
STRATEGY
BEFORE DESIGN.
Structure, positioning, content hierarchy and user journeys help establish the foundation before the visual system is built.
03
DESIGN
DESIGN WITH
PURPOSE.
Every page should have a role. Every section should support the message. Every visual decision should have a reason.
04
USER EXPERIENCE
BUILT AROUND
REAL USERS.
The website is organised around the way visitors need to discover information, understand your offer and take the next step.
05
TECHNOLOGY
DESIGN AND
DEVELOPMENT TOGETHER.
Design decisions are considered alongside responsive behaviour, performance, functionality and future website needs.
06
FUTURE
BUILT FOR
WHAT'S NEXT.
Your redesigned website should support the business today while providing a stronger foundation for future digital growth.
WHERE KAPITAL 7 WORKS
BUSINESS.
BUSINESS.
CREATIVE.
TECHNOLOGY.
CONNECTED.
Strong websites sit at the intersection of what the business needs, what the audience expects and what technology makes possible.
Our role is to bring those considerations together into one clear digital experience.
BUSINESS
OBJECTIVES
CREATIVE
EXPERIENCE
TECHNOLOGY
PLATFORM
7
KAPITAL
7
7
BUILT AROUND YOUR BUSINESS
YOUR BUSINESS
YOUR BUSINESS
ISN'T GENERIC.
YOUR WEBSITE
SHOULDN'T BE EITHER.
GENERIC APPROACH
ONE SIZE FITS ALL
FIT THE BUSINESS
INTO THE WEBSITE.
Start with a predetermined layout and make the business conform to it.
→
KAPITAL 7 APPROACH
BUSINESS-LED
7
BUILD THE WEBSITE
AROUND THE BUSINESS.
Start with the business, its audience and its objectives — then shape the digital experience around them.
HOW WE THINK
EVERY DECISION
EVERY DECISION
SHOULD ANSWER
A QUESTION.
A redesign becomes more effective when design decisions are connected to a clear business, user or technical reason.
WHAT SHOULD
VISITORS UNDERSTAND?
Clarify the core message and the value the business wants to communicate.
WHO ARE WE
DESIGNING FOR?
Understand the people using the site and the information they need.
WHERE SHOULD
THEY GO NEXT?
Create clearer pathways between discovery, consideration and action.
WHAT DO WE WANT
THEM TO DO?
Give visitors relevant next steps throughout the digital experience.
WHAT DOES THE
WEBSITE NEED TO DO?
Define the functionality, integrations and systems required by the business.
WHAT WILL THE
BUSINESS NEED NEXT?
Consider how the website may need to expand as the business evolves.
ONE CONNECTED APPROACH
STRATEGY.
STRATEGY.
DESIGN.
DEVELOPMENT.
ONE DIRECTION.
THE VALUE OF REDESIGNING WELL
NOT MORE
NOT MORE
DESIGN.
BETTER THINKING.
CLARITY
A CLEARER DIGITAL POSITION FOR THE BUSINESS.
EXPERIENCE
A WEBSITE THAT IS EASIER TO UNDERSTAND AND USE.
CONSISTENCY
A STRONGER CONNECTION BETWEEN BRAND AND WEBSITE.
FOUNDATION
A DIGITAL PLATFORM WITH MORE ROOM TO EVOLVE.
WHY KAPITAL 7
BECAUSE YOUR
BECAUSE YOUR
NEXT WEBSITE
SHOULD BE BUILT
FOR YOUR NEXT
STAGE OF BUSINESS.
Not simply a newer version of the website you already have.
08
NEXT — LET'S BUILD WHAT'S NEXT
YOUR CURRENT WEBSITE
START YOUR REDESIGN
→
YOUR CURRENT WEBSITE
GOT YOU HERE.
LET'S BUILD THE ONE
THAT TAKES YOU FORWARD.
09 — LET'S BUILD WHAT'S NEXT
READY TO
REDESIGN
YOUR
WEBSITE?
Your website should represent where your business is going — not where it has been.
Let's transform your existing website into a stronger digital experience with clearer positioning, better user journeys, modern design and a foundation built for what comes next.
BEFORE
OUTDATED
→
REDESIGNED
BY KAPITAL 7
BY KAPITAL 7
AFTER
REIMAGINED
7
STRATEGY / DESIGN / DEVELOPMENT
BUILT
FOR
WHAT'S NEXT.
7
KAPITAL
7
7
POSITIONING
REPRESENT YOUR
REPRESENT YOUR
BUSINESS BETTER.
EXPERIENCE
MAKE THE JOURNEY
MAKE THE JOURNEY
CLEARER.
OPPORTUNITY
CREATE CLEARER
CREATE CLEARER
PATHS TO ACTION.
FUTURE
SUPPORT WHAT
SUPPORT WHAT
COMES NEXT.
YOUR REDESIGN STARTS HERE
FROM THE WEBSITE
FROM THE WEBSITE
YOU HAVE TO THE
WEBSITE YOUR
BUSINESS NEEDS.
01
START
YOUR CURRENT
WEBSITE
We review what exists, what works and what needs to change.
→
02
DEFINE
BUSINESS
DIRECTION
We clarify the goals, audience, positioning and website priorities.
→
03
REIMAGINE
THE DIGITAL
EXPERIENCE
We rethink structure, content, user journeys and visual direction.
→
04
MOVE FORWARD
YOUR NEW
WEBSITE
A stronger digital foundation ready for the next stage.
09
KAPITAL 7 MEDIA
DON'T JUST
DON'T JUST
GIVE YOUR
WEBSITE A
NEW LOOK.
GIVE YOUR
BUSINESS A
STRONGER PLATFORM.
HAVE A WEBSITE THAT NEEDS RETHINKING?
BARBADOS / CARIBBEAN / GLOBAL
LET'S BUILD
A WEBSITE
READY FOR
WHAT'S NEXT.
Tell us about your current website, where your business is going and what you need the new digital experience to do.
START A PROJECT →
01
STRATEGY
02
UX & STRUCTURE
03
WEB DESIGN
04
DEVELOPMENT
05
LAUNCH