Build
Trust
Present your organisation with the professionalism, clarity and confidence expected by clients, partners and stakeholders.
7
01
OUR APPROACH
BUILT AROUND BUSINESS
Digital
Digital
experiences
built for
business.
Corporate websites should do more than explain what your company does.
They should communicate credibility, clarify your value, support business development and give customers, partners and stakeholders confidence in the organisation behind the brand.
Kapital 7 Media combines strategic thinking, purposeful design and digital technology to create corporate experiences built around real business objectives.
OUR PRINCIPLE
Strategy first.
Design with purpose.
Technology that supports growth.
Design with purpose.
Technology that supports growth.
01
CORPORATE DIGITAL EXPERIENCE
Built around the way
your business works.
your business works.
KAPITAL 7 MEDIA
Strategy
meets
execution.
meets
execution.
STRATEGY
+
DESIGN
+
TECHNOLOGY
DIGITAL WITH A BUSINESS PURPOSE
Every decision
Every decision
should support
an objective.
Build
Communicate
Value
Make complex services, capabilities and business propositions easier for audiences to understand.
Create
Opportunity
Give prospective customers and partners clear pathways to explore, enquire and start a conversation.
Support
Growth
Build a digital platform that can evolve alongside your organisation, services and market priorities.
THE KAPITAL 7 APPROACH
Business thinking
Business thinking
meets digital
execution.
01
UNDERSTAND
Business
→
02
DEFINE
Strategy
→
03
CREATE
Experience
→
04
SUPPORT
Growth
7
02
OUR SERVICES
CORPORATE & B2B DIGITAL SOLUTIONS
END-TO-END DIGITAL CAPABILITIES
Digital solutions
Digital solutions
built around
business.
Corporate digital experiences need strategy behind the design.
We bring together business thinking, digital strategy, UX, design, development and performance to create websites and platforms that support how organisations communicate, market, sell and grow.
STRATEGY
+
DESIGN
+
TECHNOLOGY
+
GROWTH
01
STRATEGY
Digital
Strategy
Define the role digital should play in supporting your organisation, audiences and commercial priorities.
- Digital Strategy
- Website Planning
- Audience & Journey Mapping
- Competitive Review
- Digital Roadmaps
02
DESIGN
Website &
UX Design
Create professional digital experiences that make complex information easier to understand and navigate.
- Website Design
- UX & Information Architecture
- Responsive Design
- Content Structure
- Conversion Pathways
03
TECHNOLOGY
Web
Development
Build reliable, scalable websites and digital platforms designed around the needs of your organisation.
- WordPress Development
- Custom Functionality
- System Integrations
- Performance Optimisation
- Maintenance & Support
04
GROWTH
Digital
Growth
Connect the website with the wider digital activity needed to generate visibility, engagement and opportunity.
- SEO & Search Visibility
- Landing Pages
- Campaign Support
- Analytics & Tracking
- Ongoing Optimisation
CORPORATE WEBSITE CAPABILITIES
Built for more
Built for more
than a company
profile.
Your website can become a central digital platform for marketing, business development, communications, recruitment and stakeholder engagement.
Company
Websites
Professional digital platforms that communicate who you are, what you do and why it matters.
Lead
Generation
Structure content and conversion pathways around the needs of prospective business customers.
Resource
Centres
Organise reports, insights, publications and expertise into useful digital content hubs.
Careers &
Recruitment
Present company culture, opportunities and employer positioning more effectively.
Investor &
Corporate Info
Make important organisational information easy for stakeholders to find and understand.
Campaign
Platforms
Support launches, campaigns, market initiatives and business development activity.
ONE CONNECTED DIGITAL SYSTEM
Your website should
Your website should
connect the business
around it.
DIGITAL
YOUR
BUSINESS K7
BUSINESS K7
01
WEBSITE
DIGITAL HUB
02
MARKETING
ACQUISITION
03
CONTENT
EXPERTISE
04
CRM
RELATIONSHIPS
05
ANALYTICS
INSIGHT
06
SALES
OPPORTUNITY
SUPPORTING THE WHOLE BUSINESS
One digital platform.
One digital platform.
Multiple business roles.
01
MARKETING
Build visibility.
02
SALES
Create opportunity.
03
COMMUNICATIONS
Strengthen credibility.
04
RECRUITMENT
Attract talent.
05
LEADERSHIP
Support growth.
CORPORATE & B2B DIGITAL SOLUTIONS
KAPITAL 7 MEDIA
Strategy behind it.
Technology beneath it.
Business purpose
throughout.
PLAN
→
DESIGN
→
BUILD
→
GROW
7
03
THE BUSINESS CUSTOMER JOURNEY
DISCOVERY / EVALUATION / TRUST / OPPORTUNITY
FROM FIRST SEARCH TO SERIOUS BUSINESS INTEREST
B2B decisions
B2B decisions
start long before
the first
conversation.
Your website is often part of the decision before your sales team ever enters the conversation.
Prospective clients may search for your company, compare capabilities, explore services, review expertise and look for evidence that your organisation is the right fit.
The digital experience should help them understand your value, build confidence and make the next step clear.
DISCOVER
→
UNDERSTAND
→
EVALUATE
→
TRUST
→
ENGAGE
01
DISCOVER
Find the
Business
The prospective client first encounters your organisation through search, campaigns, referrals or content.
- Organic Search
- Paid Campaigns
- Referrals
- Social & Content
FIRST IMPRESSION
→
02
UNDERSTAND
Understand
the Value
Clear positioning helps visitors quickly understand what you do, who you serve and why your organisation is relevant.
- Clear Positioning
- Service Information
- Industry Expertise
- Business Benefits
RELEVANCE
→
03
EVALUATE
Explore the
Capability
Prospects go deeper to determine whether your experience, expertise and capabilities match their requirements.
- Case Studies
- Capabilities
- Insights
- Team & Expertise
CONSIDERATION
→
04
TRUST
Build
Confidence
Strong presentation, useful information and visible expertise help reduce uncertainty around the decision.
- Client Evidence
- Credentials
- Thought Leadership
- Professional Experience
CONFIDENCE
→
05
ENGAGE
Start the
Conversation
Once interest and confidence are established, the website should make meaningful business contact easy.
- Project Enquiries
- Consultation Requests
- Contact Pathways
- Business Development
OPPORTUNITY
→
THE B2B DECISION
Give decision-makers
Give decision-makers
what they need to
move forward.
Corporate and B2B websites often serve several audiences at the same time. The experience should make relevant information easy to discover without overwhelming the user.
Strategic
Confidence
Understand the organisation, its positioning, reputation and ability to deliver.
Clear
Capability
Find relevant services, credentials, experience and supporting information.
Brand
Alignment
See a credible digital representation of the brand and its market proposition.
Commercial
Opportunity
Turn relevant interest into enquiries, conversations and potential opportunities.
YOUR WEBSITE BEFORE THE SALES CONVERSATION
Let the website
Let the website
do more of the
early work.
YOUR COMPANY
SERVICES
INDUSTRIES
INSIGHTS
ABOUT
CONTACT
CORPORATE SOLUTIONS
Expertise built
Expertise built
around your
business.
Clear proposition. Relevant capabilities. Strong next step.
EXPERTISE
Clear Capabilities
PROOF
Relevant Experience
ACTION
Start a Conversation
A DIGITAL BUSINESS DEVELOPMENT TOOL
Inform.
Inform.
Reassure.
Progress.
A strong corporate website helps answer important questions before a prospect makes direct contact.
01
What do you do?
Make the offer and capabilities immediately clear.
02
Can you solve our problem?
Connect services to real customer needs and priorities.
03
Why should we trust you?
Provide expertise, evidence and organisational credibility.
04
What happens next?
Give high-intent visitors a clear route to engage.
STRUCTURE AROUND CUSTOMER QUESTIONS
Make complex
Make complex
businesses easier
to understand.
Corporate websites can contain substantial amounts of information. Strong information architecture creates order, hierarchy and clearer pathways through that content.
CORPORATE WEBSITE
YOUR
BUSINESS K7
BUSINESS K7
01
WHO
About
02
WHAT
Services
03
WHERE
Industries
04
WHY
Expertise
05
PROOF
Case Studies
06
KNOWLEDGE
Insights
07
PEOPLE
Careers
08
ACTION
Contact
BUILDING B2B CONFIDENCE
Credibility is built
Credibility is built
through the entire
experience.
Clear
Proposition
Visitors should quickly understand your organisation and the value it provides.
Professional
Experience
Design, content and interaction should reflect the standard of the organisation.
Visible
Knowledge
Make experience, capabilities and industry understanding easy to explore.
Relevant
Proof
Use appropriate examples, credentials and supporting information to build confidence.
Clear
Next Step
Make it straightforward for serious prospects to begin a conversation.
Help them find you.
Help them understand you.
Give them a reason
to talk to you.
DISCOVER
→
UNDERSTAND
→
TRUST
→
ENGAGE
7
04
WHAT A CORPORATE WEBSITE NEEDS
CLARITY / CREDIBILITY / TECHNOLOGY / OPPORTUNITY
BUILT FOR SERIOUS BUSINESS
More than
More than
a corporate
website.
A high-performing corporate website connects brand, business and technology.
It should make the organisation easier to understand, demonstrate expertise, support business development and give customers, partners and stakeholders confidence in what comes next.
Every component should have a purpose — from the way information is structured to the way a serious prospect begins a conversation.
CLARITY
+
CREDIBILITY
+
EXPERIENCE
+
TECHNOLOGY
=
BUSINESS VALUE
01
POSITIONING
Clear
Positioning
Communicate what the organisation does, who it serves and why its capabilities matter.
02
STRUCTURE
Intelligent
Navigation
Organise complex corporate information into clear pathways for different audiences.
03
CREDIBILITY
Visible
Expertise
Demonstrate experience, capabilities and knowledge throughout the digital experience.
04
CONTENT
Useful
Content
Turn expertise, insights and business information into content that supports customer decisions.
05
EXPERIENCE
Responsive
Experience
Deliver a consistent, professional experience across desktop, tablet and mobile.
06
PERFORMANCE
Strong
Performance
Build on a reliable technical foundation designed around speed, usability and maintainability.
07
INTEGRATION
Connected
Systems
Connect the website with the platforms and tools that support wider business operations.
08
CONVERSION
Clear
Next Steps
Give high-intent visitors straightforward ways to enquire, connect and move forward.
THE CORPORATE DIGITAL EXPERIENCE
Different audiences.
Different audiences.
Different needs.
One experience.
Corporate websites rarely serve one type of visitor. The structure should help each audience quickly find the information relevant to them while maintaining one consistent brand experience.
01
AUDIENCE
Customers
02
AUDIENCE
Partners
03
AUDIENCE
Investors
04
AUDIENCE
Talent
→
DIGITAL
CORPORATE
WEBSITE K7
WEBSITE K7
→
01
OUTCOME
Understand
02
OUTCOME
Explore
03
OUTCOME
Trust
04
OUTCOME
Engage
CONTENT WITH A BUSINESS PURPOSE
Give every page
Give every page
a reason to
exist.
Corporate websites often grow into large collections of pages.
The goal is not simply to add more content. It is to organise information around the questions, needs and decisions of the people using the website.
THE PRINCIPLE
Less filler.
More clarity.
Stronger purpose.
More clarity.
Stronger purpose.
Who are
you?
Positioning, purpose, leadership, culture and organisation.
What do
you do?
Capabilities, services, solutions and areas of expertise.
Why does
it matter?
Benefits, differentiation and relevance to the customer's needs.
Why trust
you?
Experience, case studies, credentials and supporting evidence.
What do
you know?
Expertise, perspectives, resources and useful business thinking.
What happens
next?
Enquiry, consultation, contact and other high-intent actions.
THE FOUNDATION BENEATH THE EXPERIENCE
The design is visible.
The design is visible.
The technology makes
it work.
K7
CONTENT
USERS
SEO
FORMS
DATA
INTEGRATIONS
WEBSITE SYSTEM
Built to support
Built to support
the organisation
behind it.
CMS
Content
MANAGE
CRM
Leads
CONNECT
SEO
Search
DISCOVER
DATA
Analytics
UNDERSTAND
Easy to
manage.
Give internal teams a practical way to manage and update important website content.
Built to
connect.
Integrate appropriate business, marketing and customer systems around the website.
Built to
perform.
Create a strong technical foundation for usability, search and reliability.
Built to
evolve.
Structure the platform so it can support future content, capabilities and priorities.
CORPORATE DIGITAL PRINCIPLES
Professional doesn't
Professional doesn't
have to mean
predictable.
Strong corporate digital design can be distinctive and modern without sacrificing usability, clarity or credibility.
Make it understandable.
Guide attention.
Strengthen the brand.
Make it effortless.
Move business forward.
Clear enough to
understand.
Strong enough to
build confidence.
POSITION
→
INFORM
→
BUILD TRUST
→
CREATE OPPORTUNITY
7
05
BUILT AROUND YOUR ORGANISATION
DIFFERENT BUSINESSES / DIFFERENT NEEDS / ONE STRATEGIC APPROACH
CORPORATE & B2B EXPERIENCE
Different
Different
businesses.
Different
digital needs.
There is no single template for a serious corporate website.
A financial services organisation, technology company, professional services firm and industrial business may all need very different digital experiences.
We shape the strategy, structure, content and technology around the organisation, its audiences and the role the website needs to perform.
BUSINESS
+
AUDIENCE
+
OBJECTIVE
=
DIGITAL EXPERIENCE
01
FINANCIAL SERVICES
Financial &
Professional
Digital experiences where trust, clarity, expertise and professional presentation are essential.
02
TECHNOLOGY
Technology &
Innovation
Explain complex products, platforms and capabilities through a clearer digital experience.
03
INDUSTRIAL
Industrial &
Manufacturing
Showcase capabilities, products, technical expertise and operational scale without unnecessary complexity.
04
LOGISTICS
Logistics &
Distribution
Communicate networks, services, geographic reach and operational capabilities more effectively.
05
PROPERTY
Property &
Development
Present developments, investment opportunities and corporate property portfolios with greater clarity.
06
HEALTHCARE
Healthcare &
Wellness
Structure services, specialist information and customer pathways around accessibility and confidence.
07
BUSINESS SERVICES
Business
Services
Turn expertise and service propositions into clear pathways for prospective business clients.
08
ENTERPRISE
Multi-Service
Organisations
Bring complex divisions, audiences and capabilities together within one coherent digital system.
START WITH THE BUSINESS
We don't begin
We don't begin
with the website.
We begin with
the organisation.
Before deciding how the website should look, we need to understand what it needs to accomplish.
That means considering the business model, audiences, services, customer journey, internal requirements and commercial priorities.
01
UNDERSTAND
The
The
Business
How does the organisation operate and create value?
→
02
IDENTIFY
The
The
Audience
Who needs to use the website and what matters to them?
→
03
DEFINE
The
The
Objective
What should the digital experience help accomplish?
→
04
BUILD
The
The
Experience
Shape strategy, design and technology around those needs.
DIFFERENT DIGITAL PRIORITIES
What does your
What does your
website need to
do?
Different organisations need their websites to perform different roles. The digital strategy should reflect those priorities.
Strengthen the corporate brand.
Create a digital presence that better reflects the organisation.
Clarify complex services.
Make capabilities easier for customers and stakeholders to understand.
Support business development.
Create clearer pathways from interest to meaningful enquiry.
Serve multiple stakeholders.
Organise information around customers, partners and other audiences.
Attract the right people.
Use the website to communicate culture, opportunity and employer value.
Build for what comes next.
Create a platform capable of supporting changing business priorities.
FOR COMPLEX ORGANISATIONS
Bring complexity
Bring complexity
into one clear
digital system.
01
DIVISION
Corporate
02
DIVISION
Services
03
DIVISION
Markets
04
DIVISION
Careers
ONE DIGITAL
CORPORATE
PLATFORM K7
PLATFORM K7
01
AUDIENCE
Customers
02
AUDIENCE
Partners
03
AUDIENCE
Stakeholders
04
AUDIENCE
Talent
DESIGNED TO EVOLVE
Build for the
Build for the
business you are.
Plan for what
comes next.
01
NOW
Current Business
→
Build around today's audiences, content and priorities.
02
NEXT
New Capabilities
→
Add services, markets and functionality as required.
03
EXPAND
New Markets
→
Support wider geographic or business expansion.
04
EVOLVE
Future Platform
Continue adapting the digital experience around the organisation.
Built around
your business.
Designed around
your next move.
UNDERSTAND
→
DEFINE
→
DESIGN
→
BUILD
7
06
CONNECTED DIGITAL ECOSYSTEM
WEBSITE / CONTENT / MARKETING / CRM / DATA / BUSINESS
BEYOND THE CORPORATE WEBSITE
One website.
One website.
Connected to
the wider
business.
Your website should not operate as an isolated digital brochure.
For corporate and B2B organisations, the website can become a central digital platform connecting brand, content, marketing, customer relationships and business development.
Kapital 7 Media designs the experience around how these different digital touchpoints work together.
WEBSITE
+
CONTENT
+
MARKETING
+
DATA
=
CONNECTED BUSINESS
THE CONNECTED CORPORATE ECOSYSTEM
Bring your digital
Bring your digital
touchpoints into
one experience.
The corporate website can sit at the centre of a broader digital system — helping people discover the organisation, understand its capabilities and move into the appropriate business journey.
01
DISCOVERY
Search &
Visibility
Visibility
Help relevant audiences discover the organisation.
02
CONTENT
Insights &
Expertise
Expertise
Share useful thinking, knowledge and resources.
03
MARKETING
Campaigns &
Acquisition
Acquisition
Connect digital campaigns with relevant experiences.
04
CUSTOMER
CRM &
Relationships
Relationships
Move high-intent interactions into the customer journey.
05
INTELLIGENCE
Data &
Analytics
Analytics
Understand digital behaviour and business intent.
06
BUSINESS
Enquiries &
Opportunity
Opportunity
Create clearer routes from interest to conversation.
THE DIGITAL CORE
CORPORATE
WEBSITE K7
WEBSITE K7
CONNECTED CAPABILITIES
The website is
The website is
only one part of
the system.
01
CONTENT
Content
Systems
Structure insights, resources, news and expertise around a manageable publishing system.
INSIGHTS / RESOURCES / NEWS
02
SEARCH
Search
Visibility
Connect the website structure and content with how prospective customers search for solutions.
SEO / CONTENT / DISCOVERY
03
CAMPAIGNS
Digital
Campaigns
Create dedicated digital journeys around campaigns, markets, services and audiences.
CAMPAIGNS / LANDING PAGES
04
CRM
Lead & CRM
Integration
Connect relevant website enquiries with the systems used to manage relationships.
FORMS / LEADS / CRM
05
RECRUITMENT
Careers &
Talent
Connect corporate brand, culture and opportunities into a stronger talent journey.
CULTURE / CAREERS / TALENT
06
DATA
Analytics &
Measurement
Understand how audiences discover, explore and interact with the digital experience.
DATA / JOURNEYS / INSIGHT
07
AUTOMATION
Workflow &
Automation
Reduce unnecessary manual steps by connecting appropriate digital processes.
WORKFLOWS / CONNECTIONS
08
GROWTH
Business
Development
Make the website a stronger part of how the organisation creates new conversations.
INTEREST / INTENT / OPPORTUNITY
THE CONNECTED B2B JOURNEY
Connect every
Connect every
stage of the
business journey.
A prospect may encounter the organisation through search, content, a campaign, referral or direct outreach. The website should help turn those separate interactions into one coherent journey.
01
ATTRACT
Get
Discovered
Search, campaigns, content and referrals.
VISIBILITY
→
02
INFORM
Explain
the Value
Positioning, services, expertise and solutions.
UNDERSTANDING
→
03
ENGAGE
Build
Interest
Insights, case studies, resources and proof.
ENGAGEMENT
→
04
IDENTIFY
Recognise
Intent
High-intent actions and enquiry pathways.
INTENT
→
05
CONNECT
Start the
Conversation
Enquiry, consultation and business development.
OPPORTUNITY
FROM WEBSITE TO BUSINESS DEVELOPMENT
Don't let serious
Don't let serious
interest disappear
into an inbox.
Where appropriate, enquiry journeys can be structured around the way the business manages prospective customers and commercial relationships.
K7
ABOUT
SERVICES
EXPERTISE
INSIGHTS
CONTACT
BUSINESS SOLUTIONS
Let's talk about
Let's talk about
what comes next.
Tell us about your organisation and what you need to accomplish.
NAME
COMPANY
WORK EMAIL
AREA OF INTEREST
→
CONNECT
BUSINESS
OPPORTUNITY
CRM
01
NEW INTEREST
Website Enquiry
NEW
02
QUALIFICATION
Business Need
REVIEW
03
ENGAGEMENT
Conversation
CONNECT
04
OPPORTUNITY
Next Step
ACT
WEBSITE → ENQUIRY → RELATIONSHIP → OPPORTUNITY
BUILD AROUND HOW PEOPLE FIND YOU
Multiple routes in.
Multiple routes in.
One connected
experience.
01
SEARCH
Organic Discovery
02
CONTENT
Thought Leadership
03
CAMPAIGN
Digital Acquisition
04
DIRECT
Referral & Outreach
→
CORPORATE DIGITAL EXPERIENCE
THE
WEBSITE K7
WEBSITE K7
→
01
EXPLORE
Services
02
ENGAGE
Expertise
03
INTENT
Solutions
04
ACTION
Enquiry
CONNECTED MEASUREMENT
See more than
See more than
website
traffic.
The useful question is not simply how many people visited. It is how the right audiences discovered, explored and acted across the digital experience.
Where did
they come from?
Understand the channels and pathways bringing audiences into the website.
What did
they explore?
Identify services, capabilities and content attracting meaningful attention.
What held
their attention?
Understand how audiences move through relevant information and resources.
Where did they
show interest?
Recognise interactions that indicate stronger commercial or stakeholder intent.
What happened
next?
Connect digital interactions with meaningful business actions and conversations.
ONE CONNECTED DIGITAL SYSTEM
Connect the
Connect the
digital experience
to the business.
01
ATTRACT
Search
Campaigns
Content
→
Campaigns
Content
02
EXPERIENCE
Corporate
Website
→
Website
03
ENGAGE
Services
Insights
Expertise
→
Insights
Expertise
04
CONNECT
Forms
CRM
Contact
→
CRM
Contact
05
OPPORTUNITY
Business
Conversation
Conversation
Connect the
website.
Connect the data.
Connect the
opportunity.
ATTRACT
→
ENGAGE
→
UNDERSTAND
→
CONNECT
7
07
FROM DIGITAL ACTIVITY TO BUSINESS OPPORTUNITY
VISIBILITY / ENGAGEMENT / INTENT / OPPORTUNITY
MEASURE WHAT MOVES THE BUSINESS
Don't just
Don't just
count visits.
Understand
business intent.
Website activity becomes more useful when you understand what people are actually trying to accomplish.
For corporate and B2B organisations, the strongest digital signals often happen before someone completes an enquiry form.
We structure digital experiences so businesses can better understand how audiences discover, explore and engage with their capabilities.
VISIBILITY
→
ENGAGEMENT
→
INTENT
→
OPPORTUNITY
THE BUSINESS INTENT JOURNEY
See how interest
See how interest
becomes a serious
business signal.
A B2B customer may return several times, explore multiple services, read insights and review expertise before deciding to start a conversation.
01
DISCOVERY
Website
Discovery
A prospective customer discovers the organisation through search, content, campaigns or referral.
VISIBILITY
→
02
EXPLORATION
Service
Exploration
They begin exploring services, solutions, markets or specialist capabilities relevant to them.
INTEREST
→
03
ENGAGEMENT
Expertise
Engagement
They spend more time with insights, case studies, people, resources and supporting content.
ENGAGEMENT
→
04
INTENT
High-Intent
Actions
Their behaviour begins to indicate stronger commercial or stakeholder interest.
INTENT
→
05
CONVERSION
Enquiry &
Conversation
The digital journey creates a clear route into a meaningful business conversation.
OPPORTUNITY
RECOGNISE THE SIGNALS
Not every visitor
Not every visitor
is ready to enquire.
Every signal matters.
Looking beyond basic traffic can help reveal which services, topics and journeys are creating meaningful business interest.
01
DISCOVERY
What brought them to the website?
02
INTEREST
Which capabilities did they explore?
03
ENGAGEMENT
What content held their attention?
04
INTENT
Where did they show stronger interest?
05
ACTION
What did they do next?
KAPITAL 7 MEDIA
BUSINESS INTENT
LIVE JOURNEY VIEW
JOURNEY
Corporate Website
FOCUS
Business Intent
VIEW
Qualitative
01
DISCOVER
VISIBILITY
Discovery
02
EXPLORE
INTEREST
Service Exploration
03
ENGAGE
ENGAGEMENT
Expertise
04
INTENT
INTENT
High-Intent Actions
05
CONNECT
ACTION
Business Conversation
VISUAL JOURNEY ILLUSTRATION — BAR LENGTHS DO NOT REPRESENT PERFORMANCE PERCENTAGES.
HIGH-INTENT DIGITAL ACTIONS
Make the next
Make the next
business step
clear.
Conversion does not always mean the same thing for every corporate organisation. The right action depends on the audience, service and business model.
Request a
Consultation
Give prospective clients a direct route into a more detailed conversation.
CONSULTATION →
Make an
Enquiry
Capture relevant information that helps the business understand the nature of the opportunity.
ENQUIRY →
Access a
Resource
Give serious prospects access to useful reports, guides, insights or specialist material.
RESOURCE →
Contact a
Specialist
Connect relevant audiences directly with the appropriate person, team or department.
SPECIALIST →
Start a
Partnership
Create dedicated pathways for strategic partnerships, suppliers and stakeholders.
PARTNERSHIP →
Start a
Conversation
Reduce unnecessary friction between serious digital interest and meaningful human contact.
CONNECT →
WHAT WE CAN MEASURE
Understand the
Understand the
journey behind
the enquiry.
01
VISIBILITY
Search
Discovery
Understand how relevant audiences are discovering the organisation online.
02
INTEREST
Service
Interest
See which services, solutions and capabilities attract attention.
03
ENGAGEMENT
Content
Engagement
Understand which insights and resources are supporting deeper exploration.
04
INTENT
Conversion
Actions
Identify the digital actions associated with stronger customer intent.
05
OPPORTUNITY
Business
Enquiries
Connect website activity with meaningful enquiries and conversations.
THE COMPLETE DIGITAL JOURNEY
Connect marketing
Connect marketing
activity to business
action.
01
ATTRACT
Acquisition
Search
Content
Campaigns
Referral
→
02
EXPERIENCE
Website
Services
Expertise
Solutions
Insights
→
03
UNDERSTAND
Intent
Interest
Engagement
Actions
Signals
→
04
CONNECT
Business Action
Enquiry
Consultation
Partnership
Opportunity
THE BUSINESS OUTCOME
Digital activity
Digital activity
should lead
somewhere.
The purpose is not to chase vanity metrics. It is to build a clearer digital journey that helps the organisation attract relevant audiences, understand interest and create meaningful opportunities to connect.
More Relevant
Visibility
Help the right audiences discover the organisation and its capabilities.
Deeper Website
Exploration
Give prospective customers stronger reasons to explore the business further.
Clearer Business
Signals
Better understand which services, content and journeys are creating interest.
More Ways to
Start a Conversation
Make it easier for serious prospects and stakeholders to take the next step.
See the interest.
Understand the intent.
Create the
opportunity.
ATTRACT
→
ENGAGE
→
UNDERSTAND
→
CONNECT
7
08
WHY KAPITAL 7 MEDIA
STRATEGY / DESIGN / TECHNOLOGY / GROWTH
YOUR CORPORATE DIGITAL PARTNER
More than
More than
a website
design
company.
Corporate websites require more than good design. They require an understanding of the business behind the website.
Kapital 7 Media brings together strategy, digital design, development, content structure and performance thinking to create corporate platforms built around real business needs.
From positioning and user journeys to technology and ongoing optimisation, we look at the complete digital experience.
BUSINESS
+
STRATEGY
+
DESIGN
+
TECHNOLOGY
=
DIGITAL EXPERIENCE
ONE PARTNER. CONNECTED THINKING.
Strategy, creative
Strategy, creative
and technology
working together.
Instead of treating design, development, content and digital growth as separate activities, we bring them together around one corporate digital strategy.
01
STRATEGY
Business &
Digital Strategy
We start by understanding the organisation, its audiences, priorities and commercial goals.
Digital Strategy
Audience Journeys
Website Planning
Information Architecture
02
DESIGN
Corporate
Experience Design
We translate business positioning into a digital experience that communicates credibility and clarity.
UX Strategy
UI Design
Brand Expression
Responsive Experience
03
TECHNOLOGY
Website
Development
We build flexible digital platforms designed around performance, usability and future growth.
WordPress Development
Custom Functionality
Integrations
Performance
04
GROWTH
Digital
Performance
We help connect the website with search visibility, measurement, optimisation and business opportunity.
Search Visibility
Analytics
Conversion Strategy
Ongoing Optimisation
BUSINESS FIRST
We design around
We design around
the organisation.
Not around a
template.
Every corporate organisation has different audiences, priorities, structures and digital requirements. The website should reflect that.
Our approach starts with understanding how the organisation works before deciding how the website should work.
KAPITAL 7 MEDIA
CORPORATE DIGITAL FRAMEWORK
THE BUSINESS
YOUR
ORGANISATION K7
ORGANISATION K7
01
AUDIENCE
Who needs to use it?
02
POSITIONING
What must they understand?
03
JOURNEY
What should they explore?
04
TECHNOLOGY
What must the platform do?
05
OUTCOME
What should happen next?
BUSINESS → STRATEGY → EXPERIENCE → TECHNOLOGY → ACTION
WHAT WE BRING TO THE PROJECT
The thinking behind
The thinking behind
a stronger corporate
digital presence.
Strategic
Thinking
We connect website decisions to business priorities rather than designing in isolation.
User-Centred
Design
We organise complex corporate information around clearer audience journeys.
Strong Brand
Expression
We create digital experiences that feel considered, credible and distinctive.
Flexible
Development
We build around the functionality, integrations and content needs of the organisation.
Digital
Foundations
Performance, search visibility, usability and measurement are considered from the start.
Long-Term
Thinking
We can support the platform beyond launch as the organisation and its digital needs evolve.
BUILT FOR COMPLEX ORGANISATIONS
Make complexity
Make complexity
feel simple.
Corporate organisations often need to communicate multiple services, markets, audiences, locations and areas of expertise. The digital experience should make that complexity easier to understand.
01
MULTIPLE
Services
02
DIFFERENT
Audiences
03
SEVERAL
Markets
04
DEEP
Expertise
→
KAPITAL 7 MEDIA
DIGITAL
STRATEGY 7
STRATEGY 7
→
01
CLEAR
Navigation
02
FOCUSED
Journeys
03
STRONG
Positioning
04
MEANINGFUL
Action
THE COMPLETE CORPORATE PLATFORM
Everything working
Everything working
as one system.
A strong corporate website brings together brand, content, technology, user experience and business action in one connected platform.
01
FOUNDATION
Strategy
→
02
EXPERIENCE
Design
→
03
PLATFORM
Technology
→
04
DISCOVERY
Visibility
→
05
OUTCOME
Opportunity
FROM PROJECT TO PARTNERSHIP
Launch is not
Launch is not
necessarily the
end.
Corporate digital platforms evolve. New services launch. Content changes. Markets develop. Technology moves forward. The website should be able to move with the organisation.
Strategy &
Planning
Define the business, audience and digital requirements.
Design &
Development
Create the experience and build the digital platform.
Deploy &
Activate
Prepare the website for audiences, search and digital activity.
Maintain &
Support
Help keep the platform secure, current and operational.
Measure &
Improve
Use insight and changing business needs to guide future improvements.
Understand the
business.
Design the
experience.
Build for
what comes next.
STRATEGY
+
DESIGN
+
TECHNOLOGY
+
GROWTH